A UPS Dealer is a company or individual that sells and provides services for uninterruptible power supply (UPS) systems. They act as an intermediary between UPS manufacturers and the end customer, whether that's an individual needing a small UPS for a home computer or a large enterprise requiring a complex, high-capacity system for a data center. The role of a dealer goes beyond just selling the product; they often provide essential services like advising customers on the right UPS for their specific needs, handling installation, and offering after-sales support, including maintenance and repair. Many dealers also provide annual maintenance contracts (AMCs) to ensure the long-term reliability and performance of the UPS systems they sell. By offering a range of products from various manufacturers and providing expert guidance, a UPS dealer helps customers navigate the often-complex world of power backup solutions.